Friday, 26 September 2014

Research: Focus Group - What do my target audience expect?

This is the first focus group I have done with people from my target audience. The participants are aged 17 and 18 which fits into the audience I have selected (young adults and middle aged people). I have asked them questions of what they would expect from a film trailer, poster and magazine cover if promoting a new crime thriller. The answers I have been given will really help me in the process of creating my film advertising package and their answers will be concluded in the next post.


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